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  • Writer's pictureStefanos Karampalis

Software Localization: Is It Worth It?

Updated: Apr 30, 2022

We live in a global market even at home. In this global age, competing needs localized marketing and localized products, even when software development is involved. We now have “global” companies instead of local or “multinational” companies. Software development has become ubiquitous. No matter your industry, the trend towards digitization and digital transformation has pushed many companies to rely extensively on developing their own software applications for in-company use of their products online.

Once you encounter a foreign cultural convention during a software package, you notice it immediately. That recognition might not affect what proportion you wish the product, but you'll definitely remember that this product's manufacturers didn't design the interface with you (and your language and your culture) in mind. Software localization helps solve this disconnect.

Software localization

Software localization is the adaptation of software to fulfill the necessities of a selected language or culture. It’s the method of adapting software to the culture as the language of the top user's locale, from standards of measurement all the way to video and graphic design. Assuming skilled software localization services, the ultimate content functions were originally designed within the user's own country.

For example, software localization into Greek should take into account all Greek-related elements of the program as well as Greek cultural background when redesigning it for the Greek market. Localization engineers and managers got to consider everything, from geopolitical sensitivities to the right symbols for currency, measurements, and dates within the target country.

Is localization worth it?

Localizing your software exposes an entirely new world of opportunities. That’s why it tends to be a big investment. Once you hamper to seem closely at the possible benefits, you discover compelling justification for committing to the present complex and rewarding path. Without software localization, it’s impossible to possess a very global software market. Many businesses sell products to international markets. Those that don’t adhere to the cultural and linguistic norms of their target customers risk losing their customers’ trust.

Competitive advantage

With an expertly localized product, your competitive advantage is a clear boon. Now, more than ever—and tomorrow even more than today—the software market is vast and aggressive. It's one thing to differentiate yourself in your familiar territory, but that market has its limits. Choosing to break into unfamiliar markets is an ambitious undertaking, but the rewards won't disappoint. Once you can plan a sharp and sustainable localization strategy, you stand a true chance of differentiating yourself in foreign markets to extend your return exponentially.

Wider reach round the World

There could also be a good audience who will never even try your software because it isn’t available in their market or in their native language; they’ll never have the prospect to get whether or not they love it and wish it. True localization isn’t just converting the words from one language to another; it’s about understanding how the local market would best engage with the merchandise.

Greater user engagement

Software localization doesn’t just remove the barriers to access; it also allows users to know and really feel the advantage of the merchandise. Comprehensive software localization into Greek involves internationalization to make sure optimal functionality, careful marketing research for the Greek market, and content adaptation that permit local Greek users to know and enjoy your product.

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